"Now Available:  A ’Secret Weapon’ You Can Use to Build A Massive Opt In List In Minimum Time, Without Going Broke or Dealing With Spam!"

Dear Webmaster,

Everyone agrees, Co-Registrations are one of the best ways to build large opt-in e-mail lists in a very short time. Yet still, 99% of webmasters aren’t taking advantage of them, and it’s no surprise... why?

They are scared of it...and for good reason.

Since the dawn of the internet age, so-called gurus have told people ’just buy leads’ and the purchase of them has become synonymous with co registration.  This is a dangerous practice, and has some serious flaws.  Here’s a few of them:

    * Highly Untargeted  Most co reg leads are of the type "send me more info on (place your subject here)" meaning they aren’t asking for info directly from you (and may not be interested in your particular list of offer).  This means you going to need tons of leads to generate any list of a decent size.
    * Expensive  No matter which lead source you use, be prepared to spend some serious money!  Marketers I’ve talked to admit to spending at least $5,000 (and that is dirt cheap btw) just to get a list large enough to get any kind of return on their investment.
    * Carries Huge Risks  Let’s face it, if you buy leads, you’re going to have to deal with spam.  If you’re lucky, all you will lose is an autoresponder or web host.  People have gotten fines of millions of dollars, been sent to jail for years, one person got an $11 billion dollar judgment against them! Is that the kind of risk your business needs?

Spammers on Parade!

Here’s top 3 results of a News Search I did using the search term ’spammer’ in January of 2006.  I’ve linked to the news articles themselves so you can see the rather severe penalties being handed out these days.

Five Years in Jail...Eight Years Out of Business Total  This spammer was convicted in court, and was awarded 5 years jail time, followed by 3 years probation during which he’s not allowed near a computer for a total of 8 years he’s out of business!

Four Million Dollar FTC Fine  This spammer was busted by the FTC, and fined $4 million dollars for his crimes.

An $11 Billion Dollar Judgment...A Rather Dubious Record  James McCalla of Penbroke Pines, Fl was sued by CIS Internet Services in Federal Court in Davenport, Ia and received an $11.2 billion dollar judgment, and a restraining order preventing him from using an internet connection for 3 years.

Years ago, if you told me co registration was safe, I’d have laughed in your face.  But I’ve been doing some research and discovered something....

They Know Something You Don’t!

There are people who are using co registration every day.  Clued in folks like Mark Joyner, Tellman Knudsen, small businesses like yours, and even large Fortune 500 companies all use co registration to build massive lists quickly.

So, if they are using it, there has to be something to it.  And there is:  They know something you don’t.  Please allow me a minute to explain.

Co registration is an advertising technique where you put a signup for a list you own on a website you don’t.  It’s usually done via a checkbox on a form where you get to sign up for the ’other list’ as you’re signing up for a main list on the website, or the ’other list’ is offered after the person signs up for the house list.  Pretty neat, eh?

These people don’t buy leads, they advertise their own list on other people’s websites.  And besides growing your list like lightning, it has some good side benefits as well, including the following:

* Zero Spam Risk  It’s your list they are signing up for, not some generic ’shared list’.  So it’s just like putting an opt in form on your website.
* Zero Cost  When getting started, you can use joint ventures, which cost nothing out of pocket.
* Highest Quality of Lead Available  Leads generated this way want to hear from you and are receptive to your offer.  This is the kind of lead you really want.
* Branding  When someone else recommends your list to others, there is a transfer of authority taking place.  This brands you as an expert to others and makes it real easy to build relationships with the leads you generate.
* Works with any marketing method  So you don’t have to make wholesale changes, just add this in and watch the explosive results begin almost immediately!

How the Big Boys Really Do Co Reg:
An Inside Look at a Fortune 500 Co Reg Operation

What do Nestle S.A., News Corporation, and Fremantle Media have in common?

All 3 companies recently were partners in a co registration joint venture campaign centered around the popular American Idol television show.

The contest entries were distributed via the sweet confections Nestle sells.  The people eating them got contest codes, and were invited to a web url to enter the ’American Idol Elimination Contest’ with a chance to win prizes based on their ability to predict how the show would go (who gets eliminated and when).

To enter the contest codes, you had to create an account on the website, and at the same time, you were offered the chance to opt in via a co reg link to various lists owned by the 3 companies in question.  Here’s the press release from Nestle USA announcing the joint venture. (as soon as I get clearance from Nestle and Fox Television I’ll post a screen shot of the actual form)

These kinds of joint ventures are the rule rather than the exception.  In the past, Pepsi joint ventured with the search giant Yahoo in similar promotions, and is currently teamed up with Amazon on such a venture.  Not to be outdone in the Cola Wars, Coca Cola does similar promotions via their ’My Coke Rewards’ site, and even Hershey’s recently teamed up with Country Superstar Brad Paisley in such joint venturing.....