It’s Simple . . . the software I can deliver to you almost immediately will help you . . ."Get More SALES From Every Sales Page. Get More OPT-INS From Every Opt-in Form. Get More RESPONSES From Every Survey. Take ANY Landing Page And Make It Better." Do It Now, So You Can Make More Money Now!This letter is long. It’s four pages, and, if you print them all out (highly recommended), it will come to 30 pages or so. However, that doesn’t mean I’m not going to get right to the point. Here’s the point in a nutshell: The Split Test Accelerator is a software program you install on your server. It helps you improve any page you put it to work on. You simply brainstorm some possible improvements, put them into the program, cut and paste a little, and the Split Test Accelerator will tell you after about 2000 visitors (this varies some) what you should do to make your page better. It’s very simple on the outside, but it’s a very sophisticated piece of engineering software on the inside. It uses the power of "fractional-factorial" testing (or "Taguchi" testing) to deliver results 10 times faster than ordinary split testing (and 10 times faster than the "full-factorial" testing you get with Google’s Website Optimizer -- if you use it according to their instructions). When you read, pay attention to the following: * How the Split Test Accelerator Works * How to think about Split Testing and Accelerated Split Testing * What results others have achieved with the Split Test Accelerator and with Taguchi testing in general. * What other things you get when you purchase the Split Test Accelerator. * and why now is a great time to get started. "Here’s A Really Simple Explanation Of How Accelerated Split Testing Can Make You More Sales." (OR "How To Find All The Needles In Your Haystack In One Shot.") If you want more sales from your landing page, you will have make some changes to your landing page. For instance, maybe you would sell more copies of your product if you used a different headline. Or if you used a video. Or if you put the testimonials at the top of the page instead of at the bottom. Or if you led with a picture of someone using your product. Or if you used one of those cool peel away ads. Or if you used a drop cap. Or if you had more order links. Or if you broke your sales page into multiple parts. Or if you had information running down the side of the page in addition to the main text. Or if you framed the price in a different way. Or . . . Those are all interesting ideas. And some of them might work. But here’s the thing . . . even if you generate a whole bunch of testing ideas, you probably won’t know which ideas will make a positive difference, and which ones won’t. In fact, most of your ideas will NOT be good ideas. That is, they won’t lead to any kind of significant improvement. (This is true even for very good professional marketers and copywriters). Charles Holland, author of "Breakthrough Business Results With MVT", argues that out of every 100 ideas people have for improving business processes, only about 6 of them will be test-worthy and turn out to make a significant positive difference. (Here’s the breakdown: Of 100 ideas, you will probably test only about 25, because the others are too expensive, time-consuming or impractical to test. Of the 25 you test, about 13 won’t make any real difference, 6 will HURT, and 6 will lead to sign |