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Home : Business to Business : Start Business : How To Build An Alternative Healthcare Practice

How To Build An Alternative Healthcare Practice

by Kevin Doherty

 
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Attention! Acupuncturists, Chiropractors, Massage  Therapists, Nutritionists, and Psychotherapists: "At Last! Proven Strategies for Creating an  Explosion of New Patients, Retaining the  Ones You Have, and Loving Your Work for the Long-term!" No matter what you have been told or what your experience has been up to this point, you CAN create a wildly successful, deeply rewarding alternative healthcare practice.

Chances are that you decided to pursue a career in the healing arts because you have a genuine desire to help people. But if you are like most of the practitioners out there, you have been surprised that this desire has not effortlessly led to a booming practice. You may even be downright discouraged and frustrated by the lack of patients, income, or stability that you have had up to this point. Take a look at the following statistics and you’ll see that you are not alone:

    * 50% of the acupuncturists are no longer practicing Chinese medicine within five years of graduation
    * The average massage therapist makes less than $30,000 a year
    * Less than 5% of the alternative healthcare professionals out there gross a six figure income

Unfortunately, most of us are taught to give too much, expect little in return, and hope that we can scrape by doing what we love. But does it have to be this way?

Absolutely not! 

My name is Kevin Doherty. In the past 4 years, I have built a very successful acupuncture practice seeing 40-50 patients per week in an area said to be saturated with other acupuncturists. (I could see even more patients than this, but this is what works best for me). I graduated acupuncture school with pretty much no knowledge of how to start a practice. I was lost. Nobody ever sat me down and said, ‘OK, here is what to do, step by step.’

I learned pretty quickly, however, that if I was to make a career out of acupuncture then I would have to figure out how to market and operate a practice. So, I learned as much as I could about it. In fact, I became passionate about the business side of my practice. While I was thankfully able to succeed in a relatively short period of time, it pained me to notice how many other acupuncturists, massage therapists, counselors, etc. were struggling to make ends meet.

I heard about people that I graduated with seeing 3-5 patients per week and working at the grocery store to pay the bills. I heard about others that were seeing 30 patients per week over 6 or 7 days and were exhausted.

The reason that this is happening on such a wide scale is because of three simple factors:

1)  Negative or limiting beliefs around money
 
2)  Lack of marketing and business knowledge
 
3)  Ineffective communication skills and patient education

My ebook, Build Your Dream Practice, is a concise and inspiring manual that will quickly and easily help you overcome these obstacles to practice growth. The ebook is, in essence, a summation of my personal journey to success. You see, I want you to take the easy and quick path to practice success. I don’t want you to bumble around like I did, desperately trying to discover the right set of practice building tools that would help you succeed (In case you haven’t noticed, there really isn’t that much out there with any substance). 

In Build Your Dream Practice, you will learn:

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