A subliminal message is a message (whether written or auditory) that is designed to pass just beneath the normal limits of perfection. In other words you do not see or hear it with your conscious mind but it is perceptible to the deeper, subconscious mind.

In 1898, E.W. Scripture published The New Psychology, which described the basic principles of subliminal messages.

In 1900, Knight Dunlap, an American professor of psychology, flashed an "imperceptible shadow" to subjects while showing them a Müller-Lyer illusion containing two lines with pointed arrows at both ends which create an illusion of different lengths. Dunlap claimed that the shadow influenced his subjects subliminally in their judgment of the lengths of the lines. Although these results were not verified, American psychologist Harry Levi Hollingworth reported in an advertising textbook that such subliminal messages could be used by advertisers.

During World War II, the tachistoscope, an instrument which projects pictures for an extremely brief period, was used to train soldiers to recognize enemy airplanes. Today the tachistoscope is used to increase reading speed or to test sight.

In 1957, market researcher James Vicary claimed that quickly flashing messages on a movie screen, in Fort Lee, New Jersey, had influenced people to purchase more food and drink. Vicary coined the term subliminal advertising and formed the Subliminal Projection Company based on a six-week test. Vicary claimed that during the presentation of the movie Picnic he used a tachistoscope to project the words "Drink Coca-Cola" and "Hungry? Eat popcorn" for 1/3000 of a second at five-second intervals. Vicary asserted that during the test, sales of popcorn and Coke in that New Jersey theater increased 57.8 percent and 18.1 percent respectively.

Vicary’s claims were promoted in Vance Packard’s book The Hidden Persuaders, and led to a public outcry, and to many conspiracy theories of governments and cults using the technique to their advantage. The practice of subliminal advertising was subsequently banned in the United Kingdom and Australia, and by American networks and the National Association of Broadcasters in 1958.

A study conducted by the United Nations concluded that "the cultural implications of subliminal indoctrination is a major threat to human rights throughout the world."

So What Are our Products?

To your left you will see a list of our current products - all available now ofr instant use and download. We are always adding new items so visit us soon.

We supply high quality audio subliminal recordings for you to download and play in whichever way you wish. We supply them - rather uniquely - 4 parts:
Silent Audio  The affirmations are played at 16.5 kHz. The human ear can only hear up to 20 kHz so apparently the recording is silent - but it can be heard by the subconscious mind. This is ideal for home or the workplace as the therapeutic benefits can be continually promoted without disturbing anyone else.
Alpha Wave  On top of the silent affirmations a slight hum is heard - this is an Alpha Wave which is a sound between 6 and 12 Hz. This is proven to act as a stimulus to the brain - wake it up as it were. This enables the affirmations to be combined with an energy message for daytime use.
Delta Wave  This is similar to the Alpha Wave recording except that the sound cycle is 1 to 3 Hz which induces the sleep state in the brain. Played on retiring the therapeutic benefits are combined with a powerful aid to a really beneficial night’s sleep.
Theta Wave  Similar to the other waves, but this emits sounds between 3 and 6 Hz, which induces deep relaxation or a meditative state........